It is generally agreed that one of the key roles of a team leader is to improve the effectiveness of each member of his team through development and coaching. This is not only the logical way to move each team member toward their true potential; it is also the best way to move their team toward their goal, and thus, achieve one or more of the organization’s key objectives. Without this assistance, team members would probably have a difficult time improving their skills and talents on their own.

Establishing new work behavior patterns is difficult, because it usually involves having to replace old ingrained work habits that have developed over decades of reinforcement. Some team members, left to their own devices, are just are not able to perform up to the organization’s standards – or to their potential. A leader’s help is required to motivate them to change their behavior and to realize their potential. It is easy to tell employees, or team members, that they are responsible for their own professional growth and development. But without the motivation, support, and encouragement of their leader it is often an exercise in futility
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